NICOLE LEY JOINS AMERIFLEET TRANSPORTATION AS ACCOUNT CONSULTANT

Alpharetta, GA – (May, 2011) – AmeriFleet Transportation announces the appointment of Nicole Ley as Account Consultant.   AmeriFleet is the industry leader in total logistics solutions and transportation services to the fleet management and corporate fleet industry.

Ley brings to AmeriFleet a wealth of industry knowledge and experience from her previous position as Assistant Branch Manager for Enterprise Rent-A-Car.  In this position she managed various Enterprise Rent-A-Car locations on a day-to-day basis.

Ley will be based in Minnesota and serve as the Account Consultant on AmeriFleet’s ongoing fleet management company partner GE, based out of Minnesota.  Her responsibilities will include serving as the lease company liaison, overseeing accounts and providing support to GE.

“During her tenure at Enterprise Rent-A-Car, Nicole was recognized with exceptional sales, customer service, high volume sales and marketing events awards,” said Rich Pinnock, Senior Vice President Business Development, Chief Information Officer. 

“Her proven communication, organizational and sales skills will prove invaluable to meeting and exceeding fleet logistics goals for our GE client.”

A graduate of the University of Minnesota-Duluth, Ley holds a Bachelors of Business Management .  She is currently working on her Master of Business Degree at Capella University and a Major in Project Management.

About AmeriFleet

Founded in 1997, Alpharetta, Georgia-based AmeriFleet Transportation provides total logistics solutions and transportation services to the fleet management and corporate fleet industry.  Through more than 16 company-owned North America locations, AmeriFleet provides the industry’s most consistent high-quality transportation and ancillary services to its clients which include some of the largest fleet management/leasing companies and self managed corporate fleets in the U.S. and Canada.  For more information visit www.amerifleet.com.

Fleet Advantage CEO John Flynn Named 2011 Florida's Finalist for Ernst & Young Entrepreneur Of The Year®

Ft. Lauderdale, FL, May 26, 2011 - Ernst & Young LLP has announced that Fleet Advantage's CEO John Flynn is a finalist in the "Emerging" category of the company's awards competition, Ernst & Young Entrepreneur Of The Year® 2011.  The program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

According to Ernst & Young, Flynn was selected as a finalist from nearly 100 nominations by a panel of independent judges.  Florida award recipients will be announced Thursday, June 16 at the Omni Orlando Resort at ChampionsGate.

"Our goal is to help private fleet operators of Class 8 trucks achieve a competitive advantage and lower overall costs through a continuous improvement model that promotes economic, environmental, and social sustainability," said Flynn.

"With the rising cost of fuel and the focus on our environment, fleet operators are looking for solutions that are both cost effective and environmentally responsible.  Our Clean Air ProgramSM utilizes proprietary lifecycle management tools, real-time data, and new diesel technology to allow fleet operators to implement environmentally-friendly solutions that benefit their employees, their communities, and the environment while saving millions of dollars," added Flynn.

The Ernst & Young Entrepreneur of the Year Program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world.

Regional award recipients are eligible for consideration for the Entrepreneur of the Year National Award.  Award recipients in several national categories, as well as the Entrepreneur of the Year overall national award winner, will be announced at an awards program in November.  The awards are the culminating event of the Ernst & Young Strategic Growth Forum®, the nation's most prestigious gathering of high-growth, market-leading companies, which will be held November 9-13, 2011.

About Fleet Advantage, LLC
Headquartered in Fort Lauderdale, Fleet Advantage brings more than 75 years experience in servicing the leasing and transportation needs of Fortune 500 companies and private truck fleets in North America.  The firm uses a unique next generation, data-driven leasing product to deliver a continuous improvement model to guarantee increased productivity and lower overall costs of Class 8 corporate truck fleets. Fleet Advantage is a proud member of the U.S. EPA's SmartWay Transport Partnership, National Private Truck Council (NPTC), Food Marketing Institute (FMI), International Foodservice Distributors Association (IFDA) and Equipment Leasing and Finance Association (ELFA). For more details, please visitwww.fleetadvantage.net.
 
About Ernst & Young Entrepreneur Of The Year®
Ernst & Young Entrepreneur Of The Year® is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About the Ernst & Young
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

10 Tips Could Save You $100 a Month at the Pump

DETROIT – With Americans paying an average of $1 more per gallon of gasoline than a year ago, many drivers are looking for ways to improve their fuel economy during the Memorial Day weekend – the unofficial start of the summer driving season.

To demonstrate 10 common mistakes drivers make that hurt their fuel economy, Chevrolet recently drove two identical compact cars on a typical workday commute. The results show that sweating the small stuff could save drivers as much as $100 a month at the pump.

For the drive, GM fuel-economy engineers Ann Wenzlick and Beth Nunning drove identical Chevrolet Cruze LTs, which the EPA estimates get 24 mpg city, and 36 mpg highway. For the route, they drove both cars for 20 minutes, including city and highway driving as well stopping for coffee.

Wenzlick averaged 37 miles per gallon using efficient driving habits in a properly maintained Cruze. Driving inefficiently and ignoring common maintenance, Nunning managed only 21 miles per gallon.
The difference means Nunning would get 250 fewer miles per tank of gas, while Wenzlick would save $100 a month – or $1,200 a year – assuming 15,000 miles and $4 a gallon for gas:

Ann Wenzlick drive	37 mpg	575 mi per tank	$1,621per year
Beth Nunning drive	21 mpg	325 mi per tank	$2,857 per year
Savings	40 percent	250 mi per tank	$1,236 per year

“Ann and Beth’s results support data from OnStar that shows the fuel economy of drivers in identical cars can vary by 75 percent,” said Roger Clark, manager of the GM Energy Center. “With a well-maintained car, the best drivers get up to 25 percent more miles per gallon than average. When you combine a poorly maintained car with inefficient driving habits, the fuel economy of the worst drivers can be 50 percent below average.
The fuel economy of every vehicle is greatly affected by how you drive, and how you care for your vehicle,” Clark said. “Often, relatively small changes to your driving habits and vehicle maintenance can make the difference between being on the bottom, or the top, of the fuel-economy scale.”

5 Driving Tips to Save at the Pump
Here are five things Ann Wenzlick did to drive more efficiently in her Cruze:

1. Get out of the drive-through lane.
   “While Beth waited in the drive-thru with her car running, I shut off the engine and went inside for my morning coffee. Idling for 15 minutes burns through an average of a quarter of a gallon – adding another $1 to the cost of your latte.”
2. Take it easy
   “In the city, I accelerated smoothly while Beth demonstrated one of the most common mistakes we see on the road: Jumping on the gas at every light, only to hit the brakes as she caught up with the traffic ahead. Such aggressive driving isn’t going to get you home any faster, while driving smoothly can improve your mileage by 20 percent.”
3. Driving 70, not 80.
   “On the highway, I drove 70, compared to Beth’s 80. Again, a 10-mph difference likely won’t add much time to your daily commute, but it will save you up to four miles per gallon on the highway.”
4. Use cruise control
   “I tried to maintain a constant speed during our drive, while Beth’s fluctuated with traffic. Try using cruise control when possible, and maintaining a constant speed over time, which is much more efficient than speeding up and slowing down over and over again.”
5. Roll up the windows
   “One of the most common questions we get is ‘Is it better to drive with the A/C on, or off?’ At slower speeds, turning off the air conditioning can save you a little, but I always roll up the windows on the highway. Beth was driving with her windows down, and the increased air pressure acted like a parachute trying to slow her down – consuming much more energy than air conditioning ever will.”

5 Vehicle Mistakes That Hurt MPG:
Here are things that contributed to Beth Nunning’s poor fuel economy:

1. Low tire pressure
   “All four tires on my car were five pounds under their recommended air pressure. That’s not enough to change how the Cruze drives, but it does make the engine work much harder to turn the wheels. Check your tires at least once a month, as a tire that is 10 pounds under pressure can cut your fuel efficiency by more than 3 percent.”
2. Using roof ornaments
   “To show support for my Detroit Tigers, I put up window flags on my Cruze for every home game. But, when the boys hit the road, the flags will come down. At highway speeds, up to a third of your fuel is used to overcome wind resistance, so even small changes to your vehicle’s aerodynamics will have a big impact in fuel economy.
3. Carrying extra junk in the trunk
   “I had six bags of water-softener salt in the trunk I bought on sale at the hardware store. But, according to EPA estimates, every 100 pounds of weight can reduce fuel economy by 2 percent. While I saved at the checkout, that 240 pounds of salt added almost 5 percent to my fuel costs for the trip.”
4. Ignoring the “check engine” light
   “I called OnStar to run a remote diagnostics check on my Cruze, because the check engine light was on. Turns out the light was on because the gas cap was loose. But, more serious engine problems can cut your fuel economy by up to 40 percent.”
5. Not bundling errands
   “An engine at operating temperature is up to 50 percent more efficient than a cold engine. So, when possible, it’s much better to run five errands in an afternoon, than running one errand every day of the week.

About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

New Rotary Lift EFX60 Inground Scissor Lift Slashes Vehicle Downtime

Madison, Ind. (May 26, 2011) – Rotary Lift introduces the EFX60, a new heavy-duty inground scissor lift that incorporates patented design features to make lift setup and operation faster and easier, resulting in more productive technicians and less vehicle downtime.

                                                                                                                                    

The EFX60 uses Rotary Lift’s patented universal style lifting saddle with flip-up adapters to make lift set-up a breeze. The lift is compatible with the industry’s widest selection of lightweight adapters, many of which are third-party certified. The EFX60 has an infinite adapter adjustment range, enabling technicians to precisely position adapters exactly where they’re needed for proper lifting. The adapters also swivel, making it possible to pick up vehicles by either the frame or the axle. As a result, technicians using the EFX60 can properly lift and service virtually any medium-duty or heavy-duty vehicle weighing up to 60,000 lbs.

                                 

“The biggest complaint we hear about other inground scissor lifts is that they are difficult and time-consuming to set up,” explains Doug Spiller, Rotary Lift heavy duty product manager. “We designed the EFX60 to be faster and easier. Technicians can quickly set up the EFX60 with one hand. That means they get to work faster, for less downtime.”

The Rotary Lift product development team spent two years refining the heavy-duty inground scissor lift design for the EFX60. Part of Rotary Lift’s standard R&D process includes cycling a new lift 20,000 times at capacity to ensure it meets the company’s strenuous durability and performance standards. When existing heavy-duty scissor lift designs couldn’t stand up to this intensive testing, Rotary Lift engineers developed a more robust lift. Knowing that scissor lifts are more prone to wear than other lift styles, Rotary ran the EFX60 for an unprecedented 30,000 test cycles — the equivalent of 15 to 30 years of service life.

Rotary Lift’s EFX60 uses heavier, larger centering links that are 33 percent stronger than those on comparable lifts. Its heavier pivot pins are 37 percent stronger and offer 12.5 percent more bearing surface area for extended service life. The pins are also protected by Rotary Lift’s exclusive Smartguard^® corrosion protection. Finally, the EFX60’s reinforced cover plates are 59 percent stronger than those used by other inground scissor lifts.

“When you’re picking up trucks, buses and heavy equipment, you want to know that your lift is up to the task,” says Spiller. “The EFX60 is the strongest heavy-duty inground scissor lift you can buy. The lift’s superior strength also provides greater service life, reduced maintenance and better overall productivity.”

Because technician safety is paramount, the Rotary Lift EFX60 also features a patented locking system. The EFX60 has been third-party tested by ETL and is ALI certified to meet ANSI safety and performance standards. It is made in the U.S.A.

For more information about the EFX60, contact your local Rotary Lift distributor, log on to www.rotarylift.com or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, http://twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

With an uncompromising commitment to product quality, testing and safety, Rotary Lift’s products have achieved the reputation as the world’s most trusted lifts.  A founding member of the Automotive Lift Institute (ALI), Rotary Lift is also the only North American lift manufacturer certified to ISO 9001 quality standards.

                                         

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises eight major vehicle lifting and collision repair brands: Rotary Lift, Chief™ Automotive Technologies, Forward^® Lift, Direct-Lift^®, Hanmecson^®, Revolution^® Lift, Blitz^® and nogra^®. Based in Madison, Ind., VSG has operations worldwide. VSG is part of the Industrial Products segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

Rotary Lift is a GSA contract holder.

ARI Study Reveals Utility Fleet Managers’ Greatest Business Need for Telematics

Mt. Laurel, N.J. – May 26, 2011 – Automotive Resources International (ARI^®), a leading global fleet solutions provider specializing in complex car and truck fleet services, found increasing driver productivity to be the most prevalent objective for utility fleet managers implementing GPS/telematics systems.  The company compiled the finding through a recent Utility Fleet Benchmarking Study.

“We know through successes with our customers that GPS & telematics systems in company vehicles increase driver productivity,” commented Tony Candeloro, ARI director, client information systems.  “Word of this is spreading as more industries are asking us for solutions that include two-way messaging, work order and job status updates, voice navigation, Smartphone integration and so forth.”

The study also showed that fuel management, fleet risk, and total cost of ownership are areas that utility fleet managers most target for cost reduction using GPS/telematics.  This trend is seen in the increased requests for driver behavior modification systems – which detect and alert for speeding, seat belt usage, sharp turns, hard stops and rapid acceleration – and in-cab camera systems that provide visual proof of outside conditions and driver behavior.

The ARI survey included electric, gas and water utility companies, propane companies and utility contractors.

About ARI
ARI, a part of the Holman Automotive Group, is the fastest growing vehicle fleet management company in North America with a workforce numbering more than 1,750 and offices throughout the U.S., Canada, Mexico, Puerto Rico and Europe.  Focused on complex fleet management solutions, ARI manages more than 750,000 cars and trucks in North America and, combined with its strategic partners, more than 1.8 million fleet vehicles globally. It’s headquartered in Mt. Laurel, N.J.

Driveability Coverage in Snap-on’s Software Bundle 11.2 Helps Keep Repairs in Your Shop

LINCOLNSHIRE, IL, May 26, 2011 – Snap-on announces its new Software Bundle 11.2 is packed with more driveability coverage than ever before, to give shop owners and technicians the answers that they need to master the unknown and keep jobs within their repair shop.

“Since driveability is crucial coverage, you don’t want to be at a loss with out-of-date software,” said Bill Bruno, vice president of sales and marketing for Snap-on Diagnostics. “Snap-on’s Software Bundle 11.2 is packed with driveability coverage that delivers factory level capabilities and Snap-on exclusives at your fingertips. With the new driveability coverage in Software Bundle 11.2, plus all the driveability coverage from previous software releases, you’ll be able to do more jobs, more confidently.”

Additional driveability coverage includes (but is not limited to):

-       Ford cylinder contribution test

-       GM air pump Parameter Identifications (PIDS)

-       GM Accelerator Pedal Position (APP) learn, idle learn, Idle Air Control (IAC) reset

-       GM HO2S heater learn

-       GM Aveo/Wave Crankshaft Position (CKP) learn

-       GM Aveo/Wave engine tests

-       Mitsubishi, Hyundai & Kia VIN write

-       Mitsubishi engine learned value reset

-       Nissan intelligent power distribution module

-       Nissan Engine Control Module (ECM) part number investigation

-       Toyota engine memory relearn/reset

-       Toyota automated EVAP tests

-       Hyundai immobilizer

“We have had a Snap-on scan tool for a few years now. Customers are happy that they do not have to go to a dealer and pay dealer labor rates to get their computer-related concerns repaired,” said Amanda Pederson, B&D Industrial, St. Paul, Alberta, Canada.

To learn more about Snap-on’s new Software Bundle 11.2, visit http://diagnostics.snapon.com or talk to a

Snap-on representative.

About Snap-on Diagnostics:

Snap-on Diagnostics is part of Snap-on Incorporated, a leading global innovator, manufacturer and marketer of tools, diagnostics and repair information and systems solutions for professional users performing critical tasks. Products are sold through the company’s franchisee, company-direct distributor and Internet channels.  Founded in 1920, Snap-on is headquartered in Kenosha, Wisconsin. To learn more about any of Snap-on’s diagnostic solutions, talk to a Snap-on representative or visit http://diagnostics.snapon.com.

Ford Provides $50,000 to Help Missouri Tornado Victims, Ford Employees Step In

DEARBORN, Mich., May 26, 2011 – The Ford Motor Company Fund is donating another $50,000 to assist with hunger relief efforts in communities hit by tornadoes, bringing the total donations to Feeding America this month to $100,000.

Additionally, employees at the Ford Kansas City Assembly Plant, including employees with UAW Local 249, and local Ford offices are assisting with relief efforts in Joplin, Mo. An employee gate collection is expected to raise several thousand dollars in further contributions.

“Our hearts go out to our neighbors without shelter and food in the wake of these devastating storms," said Jim Vella, president, Ford Motor Company Fund. “Our partnership with Feeding America allows us to provide help where it is needed most.”

Feeding America aids disaster relief and recovery by distributing food and grocery products through a network of more than 200 food banks that serve 61,000 local charitable agencies.

”The donations from Ford this season will greatly benefit those working to rebuild communities affected by the damaging storms,” said Vicki Escarra, chief executive officer of Feeding America. “For years, our partnership with Ford has helped to better communities across the nation.”

Ford Motor Company has a decade-long partnership with Feeding America and Newman’s Own®, Inc. to provide Ford refrigerated trucks loaded with Newman's Own food products to communities in need. The fleet of 98 refrigerated Ford trucks and vans has travelled 5.7 million miles delivering 130 million meals.

WRITTEN DRIVING EXAM QUESTIONS PROVE DIFFICULT FOR EXPERIENCED DRIVERS

MIAMI – (May 26, 2011) – If you took a written driver’s exam today, how would you fare? Inspired by low scores experienced drivers had on common practice questions, LeaseTrader.com set out to poll other American drivers to get a better picture. Making it even more interesting, the results were different between men and women as one gender had a higher percentage of correct answers on sample test.

Through LeaseTrader.com, 500 men and women each with at least five years of driving experience took turns answering the same ten sample questions found on written driving exams across the country. Those with the most driving experience, more than 20 years, scored nearly 18 percent lower than younger drivers. Men scored an average of 59 percent answers correct while women answered just 46 percent correct.

Men had the most difficult time answering a question addressing the procedure for approaching a stopped school bus on the other side of a divided highway. While most men said you should watch for children and be ready to stop, the correct answer is stop and wait until flashing red lights are off.

Women had the most difficult time with a question addressing the appropriate speed limit on primary and secondary state and federal highways. While most women said the speed limit is 65 mph the correct answer is actually 55 mph.

The more driving experience people had the worse their scores on the questions. Drivers of more than 20 years scored an average of 46 percent correct; between 10-20 years experience scored 58 percent correct; and between 5-10 years 64 percent correct. Not one person scored every question correct and more than three quarters of the entire exam population answered four or more questions incorrectly – thus a failing grade.

“It may be time to take a closer look at the way in which we test drivers,” commented Dan Edmunds, Director of Vehicle Testing for Edmunds.com. “The United States has a far less rigorous training and testing process than many developed countries – and a much higher per capita rate of fatal accidents.”

Edmunds’ AutoObserver recently reported on University of Alabama at Birmingham ophthalmology professor Cynthia Owsley’s recommendation that driver vision tests also need improvement. For more on that, please read http://www.autoobserver.com/2011/03/drivers-as-good-as-their-vision.html

About LeaseTrader.com

LeaseTrader.com, the most recognized name in car leasing, easily and affordably matches car shoppers with individuals looking to escape their auto lease. Visit www.LeaseTrader.com, on Twitter @Lease_Trader, or call 800-770-0207.

Netsertive Launches Dedicated Automotive Dealer Offering

RESEARCH TRIANGLE PARK, N.C., May 26, 2011 – Netsertive, a fast-growing online ad technology company, has announced the creation of a dedicated automotive dealer offering. The offering is in response to the growing need for dealers to better target local consumers and be discovered online, even as they primarily do business “offline.” Netsertive’s technology platform, time-tested in several other similar industries, specifically addresses the needs of local dealers and their manufacturers, helping them to reach new customers and promote their businesses with previously unavailable local targeting ability.

According to digital marketing firm Outsell, over 90 percent of consumers say they will search online prior to coming into an actual dealership to purchase a vehicle. Furthermore, according to J.D. Power and Associates, the average new vehicle shopper will spend more than 6.5 hours researching online. Netsertive helps local automotive dealers — and their manufacturers — embrace this new reality by enabling them to more efficiently transform online discovery into offline sales.

 “Online search has become the first step for consumers researching local products and services and this represents an incredible opportunity for local ‘offline’ businesses,” said Brendan Morrissey, CEO, Netsertive. “This is perhaps even more relevant for automotive dealers, given that the vast majority of consumers begin their search for new or used autos online, as well as financing, service and parts. If a dealership is not beating the competition with online presence — and proper targeting — it will undoubtedly lead to missed sales opportunities.”

Netsertive’s system continually refines its proprietary knowledgebase for automotive dealers, delivering search advertising as well as co-branded online display advertising — at a fraction of the cost of many traditional marketing tactics — because it is data-driven and responsive to the specific industry dynamics.

“The competition for local online presence is one of our most pressing marketing challenges,” said Doug Hanenberg, sales and operations director, Mark Jacobson Toyota. “While the vast majority of car dealerships realize the importance of reaching customers online, it’s clear to me that most do not understand how to effectively implement a campaign. Since engaging Netsertive, we have seen our local ‘share-of-voice’ increase to an overall average of 68 percent for high-value searches, while seeing our Internet Cost-Per-Lead reduced to $19. Netsertive has helped us rethink our overall marketing strategy, which has resulted in a more cost-efficient approach with measurable results.”

To support these efforts, Netsertive has added Internet media and marketing veteran Jenny Gomatos as director of business development for the automotive industry. Gomatos is a seasoned executive with more than 25 years of developing and executing cross-media marketing solutions for major brands. She pioneered Batanga Autos in 2005, the first independent, Spanish language website designed to serve the U.S. Hispanic in-market auto consumer. As a founding member of Inter@ctive Week, launched in 1994, the first ever Internet industry trade publisher, Gomatos has been at the forefront of emerging media innovations and looks forward to helping dealers, dealer groups, and OEMs leverage Netsertive’s leading-edge solutions to transform online discovery into offline sales. Ms. Gomatos holds a B.A. from the University of North Carolina, Chapel Hill.

“Netsertive has chosen to focus on select vertical industries in which we can make a true impact on the bottom line of dealers and manufacturers,” said Morrissey. “We understand the critical importance of having deep working knowledge within a particular industry. Jenny brings this to us for the automotive industry and we are confident she will lead our efforts to help dealers capitalize on the many online marketing opportunities that now exist.”

ABOUT NETSERTIVE

Based in the Research Triangle Park near Raleigh, North Carolina, Netsertive helps small and medium businesses and their product manufacturers attract consumers and increase sales through its patent-pending online marketing technology. The company, backed by prominent venture capital firms RRE Ventures and Greycroft Partners, helps clients transform online discovery into offline sales with its proprietary, data-driven approach to online search and display advertising. Its “learning engine” technology and digital co-op platform ensure that clients acquire the largest number of qualified website visitors for a given advertising budget, using vertical industry data analysis and automated campaign improvements. Netsertive serves a wide range of local businesses in North America and manufacturers who leverage the local businesses for sales distribution.