Northbrook, IL – Donlen Corporation, North America’s fastest growing fleet leasing and management company, announced today the launch of their new brand identity. This rebranding and updated visual identity reinforces their position as leaders in the fleet management industry. Most notably, the new brand identity includes a new logo, new tagline, and a new website and blog. Also included was an update to the Donlen GreenKey™ website.
“Ideas. Focus. Solutions.™,” Donlen’s new tagline, encompasses the true Donlen difference: innovative and empowering ideas, razor-sharp focus on technology and people, and industry leading, customizable solutions.
One of Donlen’s key areas of focus is to help customers work more efficiently and effectively, utilizing state-of-the-art technology. The website, with more in-depth information, interactive media, and a superior user experience, will help them do that.
Visitors to the new website will immediately see an updated look, but also be able to:
• better understand what differentiates Donlen in the marketplace
• navigate easily through the robust fleet solutions that Donlen offers
• access myriad industry and manufacturing resources, all with available RSS feeds
“The new Donlen brand represents our core values,” said Gary Rappeport, Donlen’s CEO. “It symbolizes our strength within the industry, and our commitment to technology, leadership, and innovation.”
For more information about Donlen, visit www.donlen.com
For more insight into the fleet management industry, visit the blog at www.ontheroadwithdonlen.com
For the latest ideas on reducing your fleet’s CO2 and fuel spend, visit www.donlengreenkey.com
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