Thursday, April 1, 2010

Car Care Council Launches Spanish Version of Digital Car Care Guide

BETHESDA, MD – In response to requests from repair shops and retail stores for more materials catering to the growing Latino driver population, the Car Care Council has created a Spanish version of its popular digital Car Care Guide that can be easily accessed through the council’s Web site at www.carcare.org/car-care-guide by clicking on the Spanish option.

“The new version of the digital Car Care Guide serves as a quick, online reference for Spanish-speaking consumers to find preventive maintenance information,” said Rich White, executive director, Car Care Council. “The digital Car Care Guide has been a huge success since it was first introduced in 2008, so creating a Spanish version was the next step in reaching an even larger audience of vehicle owners.”

The Car Care Guide uses easy-to-understand everyday language, instead of technical automotive jargon. The guide covers the most common preventive maintenance occasions and procedures that need to be performed to keep cars safe, dependable and efficient. It also includes descriptions of 12 major vehicle systems and parts, and a list of questions to ask when maintenance or repair procedures are being done on a car. A Car Care Checklist reminds motorists what vehicle systems need to be maintained and when service or repair should be performed.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

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