DEARBORN, Mich., Aug. 3, 2010 – Ford’s newest vehicles helped the company continue to grow as Ford, Lincoln and Mercury dealers delivered 166,092 new vehicles in July – a 5 percent increase versus a year ago, when “Cash for Clunker” sales started to surge.
Year-to-date sales totaled 1.12 million, up 24 percent, with growth across Ford’s full family of cars (up 21 percent), utilities (up 19 percent) and trucks (up 32 percent).
“Customers are rewarding Ford for providing the performance they want and the fuel economy they need,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “New class-leading powertrains are the ‘secret weapon’ in every new product we are bringing to market.
The Ford Fiesta, which offers 40 miles per gallon EPA highway fuel economy, eclipsed 3,000 sales in its second month in America and has been well-received by California customers. Highly acclaimed in Europe, Asia, and North America, the Fiesta is the first car developed under the ONE Ford global product development system.
Sales for the 2011 F-Series Super Duty were 63 percent higher than a year ago, capturing more than 50 percent of the heavy duty pickup segment. Ford announced today it will begin production of the most powerful diesel engine ever installed in a heavy-duty pickup (best-in-class 800 lb.-ft. of torque and 400 horsepower). In addition, the Super Duty’s 6.7-liter Power Stroke diesel will provide improved fuel economy – a full 20 percent better fuel efficiency than the 2010 model.
“In an industry-first customer loyalty program, Ford will provide the power upgrades free of charge to all current owners of a 2011 Super Duty diesel pickup,” said Czubay.
Retail sales for the Mustang were 43 percent higher than a year ago. Since the arrival of the 2011 model featuring new V-6 and V-8 engines with more horsepower and improved fuel economy, Mustang’s share has climbed to levels not seen since January 2009.
“With our broad range of products – from Fiesta to Super Duty – Ford is connecting with consumers,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford and its dealers continue to offer customers the strongest value proposition in the industry – class-leading fuel economy, quality and growing resale values.”
In July, Ford retail sales were up 5 percent versus a year ago, and Ford appears to have gained retail market share for the 21st time in the last 22 months. Fleet sales were up 2 percent, reflecting higher sales of Ford’s hard-working trucks to commercial customers.
Other Sales Highlights
* Demand for the Ford Fusion, Motor Trend’s Car of the Year, remains strong as sales of 17,406 nearly matched last July’s sales record. Ford Taurus sales totaled 5,046 in July, up 187 percent.
* With sales of 50,449, Ford’s F-Series posted a 39 percent sales increase in July. It was the first time since March 2008 that F-Series sales eclipsed 50,000. Year-to-date, F-Series sales totaled 290,794, up 35 percent.
* Ford Edge set a July record with sales of 9,342, up 19 percent versus a year ago. The redesigned 2011 Ford Edge and Lincoln MKX now are in production, featuring new powertrains and MyFord and MyLincoln Touch driver connect technology.
* Lincoln retail sales were up 7 percent versus a year ago with higher retail sales for the Lincoln MKZ sedan, Lincoln MKT crossover and Lincoln Navigator sport utility. Soon, Lincoln will offer a hybrid version of the Lincoln MKZ at the same price as the gas version, making the MKZ the most fuel-efficient luxury vehicle in America.
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