Audi shatters all-time U.S. sales record in 2010; brand expects momentum to continue into 2011

Audi announced all-time record U.S. sales of 101,629 vehicles sold in 2010, surpassing the prior record of 93,506 vehicles sold in 2007. Due to strong and continued consumer demand for Audi premium vehicles, 2010 marked the best year Audi has ever enjoyed in the U.S. market. The new Audi record resulted from record performances in all three U.S. regions.

In December 2010, Audi reported sales of 10,546 vehicles, a 16.8% increase over the 9,030 vehicles sold in December 2009. For the full year of 2010, Audi new sales rose nearly 23% versus its prior full-year total of 82,716 vehicles sold in 2009.

Last year marked the expansion of the Audi lineup to more than 10 models and nearly 20 variants. It was also distinguished by the strong sales debut of the redesigned 2011 Audi A8 flagship model – the most technologically advanced vehicle Audi has ever produced. Audi A8 sales (since the vehicle’s release in November 2010) totaled 812 units in 2010, comprising over 53% of CY 2010 A8 sales.

One of Audi’s hottest selling models included the Audi Q5 crossover, with sales jumping 44% in December 2010 when compared to December 2009, and 70.5% for the full year of 2010 when compared to 2009. Additionally, clean diesel sales continued to reflect the surging demand for fuel-efficient models as the Audi A3 TDI accounted for nearly 53% of vehicles sold in the Audi A3 line.

“For Audi, 2010 was a groundbreaking year,” said Audi of America President Johan de Nysschen. “Audi is one of the best performing franchises in the business today. Consumers respond favorably to superior engineering, efficient performance, and differentiated styling, and that’s what they see in Audi.”

The setting of an all-time U.S. sales record in 2010 clearly signals that Audi’s powerful brand momentum will build throughout 2011. The strength of the Audi portfolio will continue to be on display with its fourth consecutive commercial appearance in next month’s Super Bowl XLV game.

Over the next few years, Audi will sustain its long-term investment strategy. AUDI AG plans to invest more than $15 billion by 2015 in fixed assets for sustained and profitable growth. With the recent launch of the new Audi A8 in November 2010 and the expected unveiling of the all-new Audi A7 in Spring 2011, Audi is poised to have the newest, most technologically advanced offerings at the top of the luxury car market.