ATLANTA -- Today,
Manheim unveiled Simulcast Everywhere, a revolutionary digital auction platform
that brings the auction to the car, anywhere in the world, with live
auctioneer-led sales. The new Simulcast product -- launched during the National
Automobile Dealers Association (NADA) convention in Las Vegas -- makes buying
and selling significantly easier for customers. It is a first for both Manheim
and the vehicle remarketing industry.
Unlike any product on the
market, Simulcast Everywhere features competitive bidding within an
OVE.com-style environment, bringing the in-lane excitement of sale day to the
online experience. With Simulcast Everywhere, the auction, vehicles and buyers
all can be located anywhere.
“The idea for Simulcast
Everywhere really came from listening to our customers and learning what kinds
of digital tools would make it easier for them to buy and sell cars,” said Joe
George, group vice president of Manheim Digital. “Building upon those insights,
we developed Simulcast Everywhere. This past fall we piloted the product in
closed sales with Nissan, Infiniti and Asbury, which gave us the opportunity to
get great customer feedback and refine Simulcast Everywhere before rolling out
this game-changing offering.”
Simulcast Everywhere works like
this: A still picture of the vehicle is displayed with a live audio stream of
the auctioneer calling each vehicle. A vehicle bid log constantly keeps sale
activity up-to-date. In addition, general vehicle details, quick access to
condition reports and the full run list of vehicles are available onscreen at a
glance.
The unprecedented auction
platform delivers distinct advantages to buyers and sellers. Buyers gain access
to a larger pool of inventory in a familiar, fully transparent marketplace
where they can see everyone who is participating in the sale. This level of
transparency gives customers a high level of confidence during Simulcast
Everywhere events. Also, vehicles come with condition reports so buyers have
all of the information they need to make informed purchasing decisions.
Simulcast Everywhere’s
competitive bidding environment enables sellers to find the best market price
for their vehicles, in real-time price discovery. The digital auction platform
also exposes sellers’ inventory to a wider buyer marketplace, including
vehicles not on Manheim’s property, saving sellers transportation fees
associated with bringing vehicles to the auction.
At NADA, dealers will be among the first to experience
Simulcast Everywhere during live mock sales at the Manheim booth. To
participate and win great prizes, they should register at booth #1169.
Simulcast Everywhere is a natural extension of the Simulcast
product suite launched in Manheim’s lanes during 2002. “We are proud to
celebrate our 10th anniversary of employing a platform that changed the way
people buy and sell cars in the remarketing wholesale industry,” said George.
“With the launch of Simulcast Everywhere, Manheim continues its commitment to
innovate products that help customers do business with us anytime, anywhere and
in any way they like.”
For more information about
Simulcast Everywhere and to watch a video of the product in action, click here.
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle
remarketing services. Through its 118 worldwide wholesale operating locations,
Manheim impacts every stage of a used vehicle’s life cycle, helping commercial
sellers and automobile dealers maximize the full value of their vehicles.
Drawing from its auction transaction volume, Manheim Consulting publishes the
annual Used Car Market Report, the definitive source of data for the used car
industry. Manheim Consulting offers a wide range of services including
custom analytics, business optimization and macro economic analysis.
Manheim is the online vehicle remarketing leader, connecting
buyers and sellers to the world’s largest, most comprehensive wholesale
marketplace through its extensive in-lane and online offerings.
Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including
reconditioning, certification, inspections, dealer financing, title management
and marshaling, among others. Through its wide array of services and
technologies, industry publications, customer support and educational
offerings, Manheim gives its customers maximum control over how they buy and
sell vehicles, helping them to conduct business in the most efficient way
possible. In 2011, Manheim handled nearly 8 million used vehicles, facilitating
transactions worth more than $50 billion in value.
Headquartered in Atlanta, Manheim is a subsidiary of Cox
Enterprises, a leading communications, media and automotive services company.
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