Wednesday, December 11, 2013

All “Charged Up” for 2014: Xantrex Announces Aggressive Product Launches and New Sales Initiatives in Domestic and International Markets

VANCOUVER, British Columbia, Dec. 10, 2013 – (Marine NewsWire) As Xantrex wraps up 2013 on a high note following its integration into $36 billion conglomerate Schneider Electric, company officials announce additional investment in product development for 2014 and beyond, crossing all lines of business while expanding its global footprint.

“While other competitors in the onboard AC power niche are either up for sale, importing products with brand labels or struggling for survival, Xantrex has emerged from the recession in a powerful position of strength as the most reliable and bankable brand in the AC power category,” said Richard Gaudet, Vice President, Xantrex brand at Schneider Electric. “Our decades of experience, and technical and market expertise in the onboard AC power category, coupled with Schneider Electric's vast resources including financial, technical and global operation assets offers our customers a unique brand they can trust with the highest level of commitment in the market. To further bolster this commitment we have invested in our design and engineering resources as part of our strategy to remain on the leading edge of new products and technology.”

Poised for significant growth over the next two years, Gaudet reports that the company plans to launch multiple new products in 120V and 230V power outputs in the marine, truck, RV, EMS, military and work vehicle segments it serves. Xantrex is implementing a new regional-based sales approach to be closer to our end customer; to further enhance relationships and to add more value with partners at all levels. It also will introduce a new aftermarket merchandising program to support in-store sales of its recreational-based products and educate consumers. It continues to expand its end-user-focused educational initiatives including the popular Tech Doctor print and video editorial series which is featured on its website, and reproduced by media organizations throughout North America.

“Our goal is to bring our history and proven performance to a new level by providing continuous benefit to our partners,” said Gaudet. “Xantrex offers smart, efficient and practical solutions, while working passionately to consistently meet and exceed the expectations of our respective markets.”  

About Xantrex 

The Xantrex brand, owned by Schneider Electric, is one of the most successful and popular brands of onboard AC power technology. Xantrex products are used in a variety of applications in the RV, marine, military, construction, EMS, bus, work vehicle and heavy-duty truck markets. Xantrex ensures its products are put through extensive reliability testing and certifies its products to comply with various regulatory standards to meet or exceed the applicable requirements for safety, quality, efficiency and environment. With more than three decades of design, engineering and manufacturing experience backed by Schneider Electric’s global infrastructure, Xantrex power solutions offer an enviable mix of advanced technology and unmatched bankability.
www.xantrex.com

About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centers/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company's 140,000 plus employees achieved sales of 24 billion euros in 2012, through an active commitment to help individuals and organizations “Make the most of their energy.”
www.schneider-electric.com

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