BETHESDA, MD – June 8, 2010 – The Car Care Council and Maximum Marketing Services, Inc. received a Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) for the “Be Car Care Aware” consumer education campaign. The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented during the Silver Anvil Awards Ceremony held June 3 in New York City.
“With this award, the Car Care Council and Maximum Marketing have demonstrated outstanding work that helps showcase the value of public relations to the organizations we represent and the communities they serve,” said PRSA chair and CEO Gary McCormick, APR, Fellow PRSA. “The Silver Anvils are our profession’s most prestigious awards, recognizing capabilities and accomplishments in public relations by providing successful strategy and business outcomes.”
Known as the “Academy Awards of Public Relations,” the Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the more than 60-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, non-profits, associations and government agencies.
“The automotive aftermarket’s consumer education campaign was front and center, sharing the stage with Fortune 100 companies and major PR agencies who were recognized at the public relations industry’s premier annual national awards ceremony,” said Kathleen Schmatz, AAIA president and CEO. “We are extremely proud of our AAIA staff that directs the Car Care Council and the ‘Be Car Care Aware’ campaign and the Maximum Marketing Services agency.”
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
About Maximum Marketing Services, Inc.
Founded in 1981, Maximum Marketing Services, Inc. is a Chicago-based, full-service marketing communications firm specializing in advertising, public relations, Web and graphic design, direct marketing, research and sales promotion for a variety of clients. For more information, visit www.maxmarketing.com.
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