With just over a month remaining in 2011, Audi of America achieved a new
annual sales record over the hectic holiday shopping weekend. With
102,055 sales of premium cars and SUVs already reported this year, the
Audi brand eclipsed the previous sales record of 101,629 set at the end
of 2010.
Audi also established a new annual record with its Certified pre-owned
sales. Audi CPO sales through the end of the Thanksgiving weekend
totaled 33,102 vehicles, up 32% from a year earlier. The previous annual
sales record for Audi CPO business was 32,108 vehicles sold in 2008.
The record set for new car annual sales marks the second time the Audi
brand has topped the 100,000 mark since it established its U.S. business
more than 41 years ago. Audi momentum has been evident throughout the
year as sales set new records in every month of the year to date. Audi
expects to register its 11th record month of 2011 when full November
sales totals are reported later this week.
“The Audi momentum story began a few years ago with the restructuring of
our U.S. business model and the steady arrival of exciting new models
that have captured the imagination of the American premium car
customer,” said Johan de Nysschen, President, Audi of America. “Through
precarious economic conditions, we have held fast to this plan along
with our dealers who have devoted record levels of investments in their
franchises.”
ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of
German-engineered luxury vehicles. AUDI AG is among the most successful
luxury automotive brands globally. During 2010 Audi was the top
performing luxury brand in Europe, and broke all-time company sales
records in the U.S. Over the next few years, AUDI AG will invest nearly
$16 billion on new products and technologies. Visit www.audiusa.com or
www.audiusanews.com for more information regarding Audi vehicles and
business issues.
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