Bridgestone Americas Tire Operations Announces Price Increase

NASHVILLE, Tenn. (Nov. 1, 2010) — Bridgestone Americas Tire Operations (BATO) today announced price increases in the United States across several of its divisions,including consumer replacement; consumer original equipment; truck and bus;agricultural; and off road.

Beginning Nov. 1, 2010, Bridgestone, Firestone and associate brand passenger,

light truck, medium truck, bus, agricultural and off road tire prices will increase up to8 percent.

“We continue to face a number of market pressures including increased costs for energy, transportation and raw materials, resulting in the need for this price increase,” said Eduardo Minardi, BATO Chairman, CEO and President. “While we are always working to balance costs and deliver a premium package of value to our customers, we have reached a point where we must respond.”

About Bridgestone Americas Tire Operations:

Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of

Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.