Thursday, February 3, 2011

Redesigned ARIAutoDirect® Website Streamlines Vehicle Remarketing


Mt. Laurel, N.J. – January 20, 2011 – Automotive Resources International (ARI®), a leading global provider of complex car and truck fleet solutions, announces the newly redesigned ARIAutoDirect.com vehicle remarketing website now with graphically intuitive navigation and enhanced functionality.  

Improvements to the ARIAutoDirect website promote increased site traffic, an interactive sales approach and ultimately improved remarketing results for ARI customers.

“ARIAutoDirect.com now offers a more streamlined purchasing experience,” stated Bob Graham, director of vehicle remarketing, “The new design will draw more buyers, generate more sales and produce greater returns.”

ARI AutoDirect.com is one component of the ARI Virtual Market simultaneous marketing strategy.  Vehicles offered for sale on the website also receive concurrent exposure through traditional remarketing channels.  

Vehicle sales to employees through this website offer another valuable sales outlet.  Financing, extended warranties, vehicle history reports and delivery options make this profitable feature a win-win opportunity for fleets.

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