DEALER FUSION ADDS CARFAX TO E-MOTION VIDEOS

CONCORD, Ca. (October 4, 2011) – Dealer Fusion has enhanced its eMotion video marketing solution with Carfax. Now, subscribing dealers can leverage their Carfax partnership within eMotion videos to build confidence with online shoppers. Dealer Fusion is the first video marketing provider to feature Car Fox and identify Carfax Advantage Dealers in their products.

“We see significant benefits to adding the credibility of Carfax to the eMotion videos on our site,” said Ray Tomeh, director of e-commerce for Concord Chevrolet. “We fully expect that having the Car Fox identify us as a Carfax Advantage Dealer will increase our online conversion rates.”

Dealer Fusion’s improved eMotion and eMotion Express video offerings help Carfax-subscribing dealers sell more cars. A custom voiceover or Car Fox video clip distinguishes Carfax Advantage Dealers, ones that are committed to transparency. This lets online shoppers know they can buy with greater confidence. Car buyers can view eMotion videos on sites like AutoTrader, Cars.com, craigslist and YouTube, as well as the dealer’s own website.

“Dealer Fusion and Carfax are working together to increase our mutual customers’ online conversion rates,” says Pierce Plam, Dealer Fusion CEO. “Our eMotion videos are exciting and engaging. The addition of the Car Fox will increase a consumer’s confidence in the dealership which makes it easier to turn views into leads.”

Samples of the enhanced eMotion videos are available at www.dealerfusion.com/emotion.

“Videos have fast become an important part of the used car research process,” said Bill Eager, vice president of Carfax. “Including Carfax in eMotion videos can greatly influence an online shopper’s dealer choice and expedite their purchase decision.”

Dealer Fusion will feature their enhanced eMotion videos at Booth #432 during the Digital Dealer conference Oct. 5-7 in Las Vegas.

About Dealer Fusion

Dealer Fusion, Inc. is a full-service technology company offering a combination of proprietary on-demand, Software-as-a-Service (SaaS) solutions and outsourcing services to its clients that optimize the advertising, sales and profit opportunities for automobile dealerships. Dealer Fusion has been providing dealer services and products since its inception in May, 2000.

Visit Dealer Fusion at www.dealerfusion.com for specific products and services information.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 32 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ included with dealer listings more than 85 million times a year to buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.