USED-CAR DEALERS AND DEALERSHIPS CAN WIN MORE WITH MANHEIM’S NEW MOBILE PROMOTION

ATLANTA – By unleashing the power of the all-new Manheim App, available on Apple iPhones^® and Google Android^TM smartphones, dealers will have even more opportunities to win with Manheim through a new promotion for customers using mobile tools.

“Customers who are using our mobile tools have found great value in the ability to manage their Manheim purchasing anytime and anywhere,” said Amy Mills, senior director of product management at Manheim Digital. “So we want to be sure the word is out and encourage customers who have not yet tried the Manheim App to use it so they can discover how it can help them improve the way they run their business.”

Starting Oct. 4 and running through Dec. 4, dealers logging into Manheim’s mobile site or the Manheim App will be entered into a weekly random drawing to win one of 10 $100 gift cards. During the same time period, dealerships logging into the mobile site and taking certain actions will receive entries into a grand prize Apple iPad^® giveaway to be held Dec. 9.

Here’s how the promotion works:

• $100 Gift Card Giveaway – 10 weekly winners will be selected in a random drawing from among those dealers* logging into Manheim’s mobile site or the Manheim App daily (dealers are limited to one entry per day)
• Grand Prize iPad Giveaway – five winners will be selected in a random drawing from rep/dealerships** who log into Manheim’s mobile site or the Manheim App and take the following actions (rep/dealers are limited to 15 entries  per week):
• For every Bid or Make an Offer action – dealership gets two entries
• For every Buy action – dealership gets three entries

The more dealers log into the mobile site or the Manheim App and take advantage of this tool the greater their chances of winning a gift card.  And by bidding, making an offer or buying, the chance to win an iPad also increases. The new promotion is another example of how Manheim continues to provide innovative incentives to customers.

*Rep log in actions will be tracked by their 100 million number

**Rep/Dealer actions will be tracked by their 5 million and 100 million numbers

About Manheim (www.manheim.com)

Manheim is the world’s leading provider of vehicle remarketing services. Through its 122 worldwide wholesale operating locations, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles.  Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry.  Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.

Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and online offerings.  Manheim.com receives nearly 900,000 visits each week. 

Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. In 2010, Manheim handled nearly 10 million used vehicles, facilitating transactions worth more than $50 billion in value.

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.