Friday, October 21, 2011

SECOND-TIME LEASETRADER SHOPPERS SEEK SHORTER TERMS THAN FIRST EXPERIENCE


MIAMI – (October 18, 2011) – LeaseTrader.com, the most recognized name in car leasing, believes a driver’s honeymoon period shortens after the second lease takeover. First-time LeaseTrader.com car shoppers search for leases with an average of 18.7 months remaining. But the second time around those same users search for vehicles with an average of 14.5 months remaining.

“A funny thing happens on the way to car lease takeover,” said Sergio Stiberman. “We’ve found that the more times you take over a lease the more you fall in love with the flexibility and freedom of driving a different car more frequently.”

This year LeaseTrader.com’s “Bridge-The-Gap” car lease program has exploded, where customers search for and take over car leases with one year or less left on the lease. Approximately 58.3 percent of these customers are second-time LeaseTrader.com users and are fully aware of the ability to shop for a car that fits their lifestyle instead of the deal being pushed by a dealership salesperson.

“Traditional car shoppers have had it beaten into them that they’re supposed to buy or lease a car over 36-, 48- or even 60 months,” added Stiberman. “The LeaseTrader.com repeat customer realizes they’re free from what the dealership dictates and they can shop for a car that fits their terms and their automotive needs.”

While second-time LeaseTrader.com shoppers span across all age groups, drivers age 40 and over represent the majority of users in the bridge-the-gap, extreme short-term lease program. As for pricing, there is no down payment involved in lease takeover and seasoned shoppers begin to perfect the art of negotiating for a cash incentive from the buyer, ultimately lowering the balance of the lease contract.

“This age group has been severely affected by the housing and credit problems plaguing America,” said John Levine, Senior Lease Advisor at LeaseTrader.com. “They are possibly in a state of shock over long-term financial commitments as well as the fundamental belief that long-term financing is the right way to make a purchase on big-ticket items like homes and cars.”

Top 10 Cars On 2nd Takeover
Vehicle
Avg. Months Remaining
Toyota Corolla
13.3 months
Ford Edge
13.9 months
BMW 3 Series
14.2 months
Mercedes C Class
14.5 months
Toyota Camry
15.8 months
Cadillac CTS
16.2 months
Honda Civic
16.5 months
Honda Accord
16.5 months
Chevy Malibu
16.6 months
Cadillac SRX
16.8 months


About LeaseTrader.com

LeaseTrader.com, the most recognized name in car leasing, easily and affordably matches car shoppers with individuals looking to escape their auto lease. Visit www.LeaseTrader.com, on Twitter @Lease_Trader, or call 800-770-0207.

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