KIA ENHANCES CERTIFIED PRE-OWNED PROGRAM WITH CARFAX VEHICLE HISTORY REPORTS

IRVINE, Ca. (October 24, 2011) – Kia Motors America, Inc. (KMA) today announced a major improvement to its Kia Certified Pre-Owned (CPO) program. KMA, which distributes vehicles through its network of authorized independent Kia-brand dealers in the United States, has selected Carfax as its vehicle history provider of choice for Kia’s CPO program. Consumers shopping for a Certified Pre-Owned Kia now can buy with greater confidence – every Certified Pre-Owned Kia vehicle comes with a free Carfax Vehicle History Report.

“Kia is constantly moving the needle in providing superior quality and value to their customers,” said Joe Koenig, vice president of Carfax. “Choosing Carfax Vehicle History Reports as an integral part of the Kia pre-owned vehicle certification process is a natural next step. We’re proud to help make Kia’s Certified Pre-Owned Program even better.”

Starting October 1, Kia dealers participating in KMA’s CPO Program are required to run a Carfax Vehicle History Report as part of the certification process for CPO vehicles. The Kia CPO Program is administered by one of the largest independent finance and insurance leaders, JM&A Group. A Carfax Report is provided for used Kia-brand vehicles eligible for CPO certification, which have less than 60,000 miles and are no more than five model years old. All Kia CPO vehicles pass a comprehensive 150-point inspection. Program benefits include a long-term 10-year/100,000 mile Kia CPO Program limited powertrain warranty¹ and 10-year, unlimited mileage roadside assistance.

The Carfax Buyback Guarantee also comes with CPO vehicles that meet the requirements of Kia’s CPO Program certification process. This ensures each Certfied Pre-Owned Kia vehicle is free of DMV-reported title brands or Carfax will buy the car back. Certain terms and conditions apply.

"In addition to providing one of the industry's most competitive warranties, CPO Program Kia dealers can ensure even more peace of mind by providing a free Carfax Vehicle History Report with every Certified Pre-Owned Kia purchase," said Tom Loveless, vice president, sales, KMA. “Carfax’s unmatched vehicle history information not only adds value to Kia's CPO program, but gives our dealers an essential tool to build the confidence that turns more shoppers into buyers."

Kia’s decision makes 32 manufacturer brands that have chosen Carfax to build consumer confidence for their Certified Pre-Owned vehicles.

¹The period of warranty is 10 years from the date of first (new) sale or the date the vehicle hits 100,000 miles (counting from zero miles), whichever comes first.