OAKVILLE, Ontario, Oct. 25, 2011 – Ford Motor Company of Canada,
Limited today announced the appointment of Dianne Craig as president and
CEO, effective Nov. 1, as the company readies to mark its second
straight year as the auto sales leader in Canada. Craig replaces David
Mondragon, who has served as president and CEO since August 2008.
“Dave’s contributions to Ford of Canada during the last three years
have been significant. He led the team through one of the most
tumultuous times in the industry and successfully grew the business,
bringing new customers to Ford,” said Mark Fields, Ford’s president of
The Americas. “This positive marketplace momentum will continue to build
as Dianne shares her extensive dealer relations skills, sales
background and marketing expertise with the Ford of Canada team.”
Craig was the general manager for the Southeast Market Area in the
U.S., a position she assumed in March 2009. In this role, she was
responsible for all marketing, sales and service operations for 520 Ford
and Lincoln Mercury dealers in North Carolina, South Carolina, Georgia,
Alabama and Florida.
Craig joined the company in 1986 in an entry-level field position and
has held a variety of sales and marketing positions including
advertising, product marketing, contests and incentives and field
operations.
She has also led the company’s Ford and Lincoln Mercury U.S. dealer
relations efforts. In this capacity, she directed the National Ford and
Lincoln Mercury Dealer Council process and other related dealer
activities including National Dealer Meetings.
Craig was born in Buffalo, New York. She graduated from the State
University of New York and holds a master’s of Business Administration
from Ohio State University.
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