Las Vegas – (Feb. 26, 2014) – Drivers Talk Radio Awards announced today it has selected the 2015 Volvo S60 as its Best Sport-Luxury Sedan for 2014.
“The new 2015 Volvo S60 dominated this top category because not only did it meet all of our criteria, but Volvo's new modular engine platforms were exactly what the S60 needed to make it a winner in Sport-Luxury Sedan Class,” said Rick Titus, host and judge, Drivers Talk Radio.
Drivers Talk Radio Awards prides itself in approaching its "Best in Class" judging from a “consumer’s perspective” as purchased to function in the real world, not a test tube. Not influenced by advertising or peer pressure, Drivers Talk Radio’s judging committee conducts all its testing as if they owned the car. As Drivers Talk Radio reminds listeners, "that won't be the deal sitting in the driveway tomorrow morning, it will be the investment you made to run and drive safely every day.” Drivers Talk Radio believes that, to a consumer, a vehicle is so much more than numbers. “Our mandate is to remain objective and mindful of the end user,” said Titus.
The Drivers Talk Radio Awards will announce additional winners in various categories in the upcoming months. Following is Drivers Talk Radio "Best in Class" automotive judging criteria:
Segment Competitiveness: A vehicle's placement in a specific market segment must guarantee that the vehicle is at least the equal of the other vehicles in the class.
Comparative Segment Value: From base price to fully optioned, a vehicle must display a strong value to consumers shopping for vehicles in that class.
Safety Rating: Both government and private testing must rate the vehicle at the top of its segment to be considered "Best in Class."
Highway Handling and Performance: A vehicle must convey a sense of confidence in all highway and traffic conditions and platform stability in all weather and road conditions. An engine's ability to produce power when needed and smoothness under load are weighted equally to its miles per gallon (MPG) and steady-state sound levels.
Convenience of Use: A vehicle must be easy to live with on a daily basis. Driver and passenger loading, cargo and storage and all essential controls must be easy to locate and use.
Connectivity: A vehicle must meet consumer expectations of connectivity competitively for the segment in which it competes.
Drivers Talk Radio, hosted by automotive expert Rick Titus, reviews the newest vehicles in the automotive marketplace, discusses the most thought-provoking automotive topics and conducts live interviews with the industry's movers and shakers. Boasting a top business ranking on Stitcher.com, the leading Internet radio app, show topics include new car models, technology, industry news and announcements, concept cars and products. As an expert in the full breadth of the automotive industry, Titus communicates his depth of experience and knowledge to educate consumers, train professionals and entertain enthusiasts.
In addition to Stitcher, Drivers Talk Radio is available on YouTube and on iTunes and can be heard from California to Australia and beyond. On www.driverstalkradio.com, consumers can find behind-the-scenes content and road tests, along with a blog and schedule of station podcasts. Weekly programs are centered on navigating the truthfulness of the industry’s marketing maze as an interpreter explaining complicated mechanical issues in simple terms.
For more information on the Drivers Talk Radio Awards and a calendar of upcoming shows, please visit www.driverstalkradio.com. Find Drivers Talk Radio and Rick Titus on Facebook, Instagram, Twitter, LinkedIn and YouTube.
About Volvo North America
Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: http://www.media.volvocars.com/us, and follow Volvo’s blog at: www.volvoblog.us.
About Drivers Talk Radio/Rick Titus
Hosted by automotive expert, Rick Titus, Drivers Talk Radio is a broad-reaching program that discusses the automotive industry in an informative and entertaining fashion. The show includes interviews with the industry’s top movers and shakers, discussions of the most controversial automotive topics, current reviews of vehicles and products and consumer tips. In its 14th year of production, Drivers Talk Radio has won 20 prestigious International Automotive Media Conference (IAMC) awards and has reviewed more than 400 vehicles. Titus has compiled four decades of hands-on involvement with cars and trucks, including a stint as head of engineering at a top automotive accessories manufacturer. His experience has led him to become the country’s only leading automotive industry authority serving automotive consumers, dealerships and corporate brands alike. Titus is a lifetime member of the American Automotive Racing Writers and Broadcasters Association (AARWBA).
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