BOWLING GREEN, Ky. – BADA has been selected to supply steel wheel weights to the Goodyear Retail and Just Tires network, with distribution beginning this summer.
“This is a big win-win for BADA and Goodyear,” said Kevin Keefe, Hennessy Industries’ vice president of marketing. “We are committed to leading the industry’s movement from lead to steel wheel weights. When a company of Goodyear’s size and stature in the market chooses BADA steel as a preferred alternative to lead, it reinforces the many technical and environmental benefits of BADA’s unique and patented wheel weight designs.
Goodyear, which owns 600 retail outlets across the U.S., has already made the transition from lead to steel wheel weights in California, as required by law, and plans to start the national rollout in mid-July. To date, Arizona, Oregon and Washington and Minnesota have already been transitioned.
“Like many large companies, we believe that offering eco-friendly products is part of our responsibility to our consumers,” said Goodyear Retail’s director of store support Jerry Alessia. “We’re proud to be working with companies like BADA and Myers Tire Supply who are dedicated to providing the best alternative to lead wheel weights.” BADA has partnered with Myers Tire Supply to distribute the company’s steel wheel weights to Goodyear Retail stores.
As the market leader in steel wheel weights, BADA has played a key role in the industry’s shift from lead to steel in light of environmental concerns about the toxicity of lead, and subsequently zinc. Because of these concerns, several states and cities have passed anti-lead legislation, and the state of Washington has endorsed steel over all other alternatives.
About Hennessy Industries
Hennessy Industries manufactures COATS®, AMMCO® and BADA® products, and is the largest full-line wheel-service equipment manufacturer in North America. Hennessy is recognized for its state-of-the-art technology in the manufacturing of COATS tire changers and wheel balancers, AMMCO brake lathes and lifts, and BADA wheel-balancing weights.
Hennessy Industries, Inc., is a wholly owned subsidiary of DH Holding, a subsidiary of Danaher Corporation (NYSE: DHR), a Fortune 500 company. Hennessy is headquartered in La Vergne, Tenn., with manufacturing facilities in Tennessee and Kentucky.
To learn more about Hennessy and COATS, visit www.ammcoats.com or follow us on Twitter at www.twitter.com/ammcoats.
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