Friday, July 16, 2010

Kinedyne introduces Steadymate® line of Recreational Vehicle tie-downs to U.S. market

BRANCHBURG, NJ (July 14, 2010) – Kinedyne Corporation, the worldwide leader in cargo control for the trucking industry, is now offering something new – a high quality line of tie-downs specifically designed to meet the needs of consumers who own and transport recreational vehicles. The company recently introduced the Steadymate® line to U.S. customers as part of the launch of their new 2010 catalog of load securement solutions.

A top seller in Canada for more than five years, this four-season line of tie-downs and securement point hardware is now available to Kinedyne distributors throughout the United States.

Steadymate products were designed for consumers who buy tie-downs from Aftermarket Parts dealers focused on the Utility and Recreational user segments. The line will also be sold through a network of Power Sports Equipment dealers who service motorcycle, all-terrain vehicle, snow-mobile and boat owners. The launch of Steadymate to the U.S. market will also focus on the Retail Automotive Aftermarket channel, featuring products designed for off-road enthusiasts including cargo nets, tow straps and cargo bars.

“The launch of Steadymate in the U.S. market represents a great opportunity,” observes Larry Harrison, Kinedyne’s Vice President of Sales and Marketing. “Our research showed there was not a recognizable brand in the marketplace and no true four-season solution that covered trailers and pickup trucks.”

In fact, the benefit of purchasing a Steadymate product is two-fold. First, the system will help ensure the safe arrival of valuable equipment – be it a power boat, a motorcycle or a lawn mower – through technology designed to prevent damage during transport. Second, thanks to their exceptional strength, Steadymate products help avert slippage or outright failure that can injure people and damage equipment.

“This is a product line that has already proven to be exceptionally durable in Canada over time and under the most severe conditions,” says Dorothy Creighton, Steadymate Product Manager. “When a consumer buys a Steadymate product, they are assured of getting a tie-down designed to be ‘beyond compliant’ so it will perform better than any other product on the market. It is the Kinedyne lineage of excellence that makes the Steadymate brand the best choice in load securement for consumers who take so much pride in their recreational vehicles.”

In addition to the new Kinedyne catalog, the Steadymate line is supported with a wide array of award winning marketing and training material. This includes several fully-stocked point-of-sales display units, catalogs, brochures, sales flyers, posters and a comprehensive collection securement of training materials.

The line is supported by a dedicated Web site, www.steadymate.com, featuring detailed product information and reviews, videos and securement tips geared toward the recreational vehicle owner. Links to news articles about Steadymate from various media outlets covering the North American recreational vehicle market are also provided at the site.

For more information contact Kinedyne Customer Service in the United States at (800) 848-6057 or visit the web site at www.steadymate.com for a complete listing of Steadymate products.


About Kinedyne Corporation
Founded in 1968, Kinedyne Corporation is the world leader in manufacturing and distributing cargo control products for the transportation industry. The company maintains the top market share in several industry sectors through the development and engineering of a high-quality product offering, which features more than 5,000 items, including multiple patented products. Kinedyne products service users that include OEM’s, fleet operators and independent owner/operators. The company serves several markets including Heavy Duty Trucking, Government & Military, Farm & Agricultural, Moving & Storage, Automotive and Recreational Vehicles.

Headquartered in Branchburg, NJ, the company operates facilities in Lawrence, KS, Prattville, AL, and Reno, NV. In addition, it is the parent company for a worldwide operations group including Kinedyne Canada Limited (Canada) and Nantong Kinedyne Ltd. (China), and its affiliate Sistemas Kinedyne, S.A. (Mexico).

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