Audi of America announced that the long-awaited connected car future
will arrive in the U.S. next Spring with the arrival of the all-new,
technology-rich Audi A3 sedan.
The 4G LTE capability designed into the A3 family of cars fulfills the
core requirement of the connected car vision: A secure high-speed
wireless pipeline to the Internet, which provides access to a wide range
of data, now and in the future.
No other model in the world enables that kind of connectivity. In a
press conference at the 2013 Connected Car Expo at the Los Angeles Auto
Show today, Audi officials detailed the services and long-term
opportunities enabled by this pioneering technology.
Initially, the new Audi connect 4G LTE service will allow enhancements,
such as smoother renderings of the Google Earth™ and Google Street View
features that come with Audi MMI navigation plus. The 4G LTE
connectivity will also provide faster downloads and high-definition
video streaming for up to eight devices used by passengers over the
in-vehicle Wi-Fi hotspot.
“With the introduction of the new A3 family Audi is putting the most
advanced technology into the compact luxury segment,” said Scott Keogh,
President, Audi of America. “Offering drivers a 4G LTE connection will
provide the fastest in-vehicle connection available and significantly
enhance the infotainment experience.”
The new A3 family will feature the most advanced version of Audi connect
including picture navigation, read-aloud news headlines, Facebook and
Twitter alerts; access to more than 7,000 Web radio stations;
personalized RSS news feeds, and more.
Longer term, Audi expects to use the broadband wireless data connection
to access vast amounts of Big Data services and, potentially,
communicate with smart infrastructure, parking garages and other
connected cars.
Audi was the first automaker to embrace wireless technology and quickly
implement 3G-plus technology across most of its model lineup. Now, with
4G LTE quickly becoming the standard for smartphones and other advanced
mobile devices, this technology is the natural progression for the
next-generation of Audi connect. Audi plans to roll out 4G LTE
capability across its entire lineup as new or refreshed models come to
the market.
The new Audi connect 4G LTE service will be powered by Qualcomm
Technologies, Inc.’s advanced, second generation LTE chipset, the
Qualcomm® Gobi™ MDM 9215. The embedded 4G LTE solution is the same
technology found in many of today’s leading smartphones and tablets
With 4G LTE, the A3 models will have download speeds of up to 100 Mbps.
Audi expects to make an announcement in the near future about its U.S.
wireless carrier partner for the 4G LTE service in the A3 family of
models.
Audi also intends to add further customer conveniences for Audi connect
subscribers with services, such as the ability to add the A3 4G LTE
service to an existing smart device data plan. Audi also expects to
offer many Audi connect customers greater choice on their wireless data
carrier in the future.
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