CARFAX LAUNCHES WEBINAR SERIES TO BOOST DEALER PROFITS

CENTREVILLE, Va. (December 9, 2010) – Carfax is launching a free, year-long webinar series designed to help dealers improve their business operations. The Carfax ‘PowerUp’ series provides attendees with valuable information on the latest industry trends, best practices and emerging technologies that drive used car sales and ultimately increase store profits. The first webinar, focused on wireless technology for vehicle acquisition, takes place on Dec. 17.

“I’ve been thoroughly impressed by the information presented in Carfax webinars,” said Bruce Allen, dealer with A&T Chevrolet Subaru in Sellersville, Pa. “Six of our employees, myself included, all recently attended one and came away with helpful tips that we implemented right away and saw real results. It’s encouraging to see companies like Carfax supporting dealers by providing resources like these webinars that help us sell more cars and make more money.”

Carfax teams with other prominent names in the automotive industry for each webinar, beginning with eCarlist on Dec. 17. Each webinar focuses on a different aspect of dealership operations, such as pricing, advertising or social networking. There are a total of 18 webinars in the Carfax ‘PowerUp’ series.

“It can be difficult to keep up with the constant changes within the used car market,” said Lance Vickery, director of dealer business at Carfax. “These webinars are an easy way for dealers everywhere to gain more knowledge but also share their thoughts and questions with peers who likely are experiencing similar issues. Together with other industry experts, we’re sharing information we know helps dealers stay on top of their game.”

The 45-minute Carfax ‘PowerUp’ webinars are held at noon on at least one Friday a month until Dec. 2011. Registration is open to anyone and is free. To register, go to http://carfax.webex.com/eventcenter.

About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.