GreenRoad Announces Enhanced Fuel Saving Solution

REDWOOD SHORES, CA / LONDON, UK(December 2, 2010) — GreenRoad, the world’s leader in smarter, safer driving, today announced the addition of an idling performance solution to its overall service to help fleets further reduce fuel consumption and vehicle emissions. The typical GreenRoad 360™ customer already sees fuel economy savings of up to 10% and with this new solution drivers can cut fuel consumption by an additional 2 – 5 %.

As the market leader in reducing fuel consumption based on driving behavior, GreenRoad’s new idling management capability quickly identifies specific drivers, vehicles, or trips that negatively impact fuel performance. This customizable solution automatically identifies idling activities that are exceptions to company policy, based on client-defined policy thresholds, applying sophisticated filtering to the unavoidable idling that occurs at traffic lights and stop signs.

“GreenRoad is able to provide managers and drivers with complete control over idling, eliminating the cost and environmental impact incurred by this manageable driving behavior,” said Dan Steere, CEO of GreenRoad.

GreenRoad is compatible with all vehicle years, makes and models. This unique approach to idling management offers significant advantages over legacy idling detection systems by not requiring disruptive ECM integration, or an ignition sensor up fit, to determine whether or not the engine is running.

Key features include:

• Eliminates the need for manual effort or data download procedures.
• Minimizes the time and effort required to assess and sustain improvements in idling performance.  
• Requires no additional hardware, ECM integration.
• Has no impact on vehicle warranty or sub-systems. 
• Identifies vehicles with weak batteries or electrical system issues.
• Customizable in all vehicle years, makes and models.
• GPS Mapping component allows managers to see where idling is most prevalent.

Minimizes fleet cost, complexity and risk.

GreenRoad makes it easy and simple for managers to stay up to date in identifying idling issus--real-time idling reports are available anytime and emailed weekly, reporting on performance across all fleets. Managers also have the ability to refer to at-a-glance exception reports to view the idling performance across their fleets--to quickly identify specific drivers, vehicles, or trips impacting operations.

A New Approach to Safety & Efficiency: GreenRoad 360^TM

GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90 percent of all accidents and up to 33 percent of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision making. GreenRoad 360 provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, maneuvers and patterns. As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviors –the key to creating more fuel-efficient and safer drivers.

A typical GreenRoad customer sees up to a 10 percent reduction in fuel-consumption and emissions as well as a 50 percent reduction on crash costs.  

About GreenRoad

GreenRoad delivers the future of driving: smarter, safer and more fuel efficient. We offer the industry’s most sophisticated, customizable technology-based programs to maximize driving safety and efficiency, generating immediate cost savings. GreenRoad 360™ provides real-time feedback integrated with comprehensive online visibility. We engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. The company is headquartered in Redwood City, California, with offices throughout the US and UK, and Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management LLP. For more information, visit www.greenroad.com.