Global Green USA honored the newest Lincoln at its
11th Annual Sustainable Design Awards in New York on Monday night. Kelly
Rutherford, an actress best known for her role in the popular TV series
“Gossip Girl,” presented the honor to Sue Cischke, Ford Motor Company’s
group vice president for Sustainability, Environment and Safety
Engineering.
“The Lincoln MKZ Hybrid offers a real choice for
consumers. Its superior fuel economy reflects the kind of environmental
responsibility our society demands, yet this luxury sedan delivers all
the comforts customers really want,” said Cischke. “This vehicle is
another important part of our plans to help make fuel economy and
greener driving affordable for millions of people – including luxury
buyers.”
Since the first Lincoln MKZ Hybrid was delivered to a
former Toyota Prius customer in San Francisco in October, sales of the
car have outperformed the Lincoln team’s expectations. In fact, since
September, the Lincoln MKZ Hybrid has helped the brand double its
overall MKZ sedan segment share.
The identical pricing strategy for MKZ Hybrid and
gas engine-powered MKZ models has allowed Lincoln to present customers
with the opportunity to make a lifestyle choice based on their vehicle
needs – without compromising on strong fuel economy performance.
The gas engine-powered MKZ sedan delivers 18 mpg,
while the MKZ Hybrid – Lincoln’s first hybrid – is the most
fuel-efficient midsize luxury sedan in America. This car delivers 41 mpg
fuel economy in the city, topping its only near competitor – the 2010
Lexus HS 250h – by 6 mpg.
“The Lincoln MKZ Hybrid represents a significant
achievement by a car company to create the first hybrid luxury vehicle
to get more than 40 mpg in the city,” said Global Green President Matt
Petersen. “We are so pleased to recognize the vehicle’s environmental
benefits, as well as Lincoln’s commitment to make the vehicle accessible
to more of the public by offering the car at price parity with its
conventional gas only version – the first hybrid vehicle to be sold this
way.”
The award marks only the second time a green vehicle
has been honored by Global Green USA for environmental leadership.
Global Green USA’s Annual Sustainable Design Awards were inspired by
former Russian President Mikhail Gorbachev and recognize specific
advancements in industry, building, media, organization and public
policy.
More in store: A star is rising
Lincoln has seven all-new or significantly refreshed
vehicles on the way in the next four years, all promising refined,
modern design, the most fuel-efficient premium powertrains and
industry-leading technology creating a unique driver experience both in
the cabin and on the road.
Future Lincolns are building from a strong base.
Along with the MKZ midsize sedan and MKZ Hybrid, Lincoln also features
its flagship MKS large sedan, significantly upgraded 2011 MKX crossover
and MKT seven-passenger crossover.
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