September 9, 2010 – Following a successful US launch at the 2009 SEMA Show, Autoglym, Britain’s leading car care specialist, will return to the premier automotive specialty products trade event for second consecutive year. The company will introduce five new products to its US retail lineup.
“Our first year in the American retail market has been an exciting one and we are encouraged by the level of interest and enthusiasm towards Autoglym products,” said Paul Caller, Autoglym’s CEO. “SEMA Show was an excellent launch platform for our brand in the US in 2009, and we are coming back this year to bring American auto enthusiasts more innovative and professional-quality car care products.”
In addition to the existing variety of Autoglym products offered at several national retailers, Autoglym will introduce five new products at SEMA Show, November 2 – 5, 2010, at the Las Vegas Convention Center in Las Vegas, Nevada (Booth No. 21442). These include: Bumper Care, Fast Glass, Interior Shampoo, Leather Care Balm and Leather Cleaner.
SEMA Show 2009 proved to be incredibly successful for the British car care company, whose innovative Perfect Palm Applicator – a lightweight, ergonomic device for the application of cleaning and polishing products - was awarded a SEMA Global Media Award as well as an Editor’s Choice Award from Popular Mechanics Magazine.
“Our goal is to continue offering American consumers the option to detail their cars like the professionals do - with the same grade of products, available at the retail level,” continued Caller.
Product Availability
Autoglym products are available at various retail outlets including Pep Boys, Canadian Tire & PartsSource, or online at www.autoglymusa.com. New retailers are being added every day. More information about Autoglym’s range of premium car care products is available at www.autoglymusa.com.
About Autoglym:
Established in 1965, Autoglym developed a reputation for high quality products in the world of automotive care and valeting. The result of over 40 years research and development, Autoglym’s extensive, award-winning range of over 50 retail products combine ease of use, value and reliability with the brand’s inherent quality and professional performance. Throughout the world, vehicle manufacturers and distributors, bodyshops, valeting companies, transport operators and motorists trust Autoglym above all others.
Autoglym holds Royal Warrants for Her Majesty The Queen and H.R.H. The Prince Of Wales and is approved by some of the world’s most prestigious automotive brands, including Aston Martin, Bentley and Jaguar.
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