ATLANTA – Manheim, the
world’s leading provider of vehicle remarketing services, announced today it
will expand its scope of services for Sonic Automotive, a Fortune 500 company
and one of the nation's top three auto retailers.
As
a part of a new, long-term agreement, Sonic has committed to move and
consolidate its auction business from competing locations to Manheim locations,
taking a “one partner, one market” approach to sales of their wholesale units.
Sonic wants to create efficiencies by working closely with Manheim for not only
its selling, but also its purchasing. Sonic began moving inventory to Manheim
in January of this year.
To
date, Manheim’s significant buying audience has already seen Sonic cars coming
through the lanes. Customers benefit from Sonic’s reputation as a top
seller in the lanes and online, as well as the company’s commitment to standing
behind its purchases. So far, Sonic has consolidated nine of its market
areas to Manheim: California, Florida, Georgia, Nevada, North Carolina, Ohio,
Oklahoma, Texas and the Washington D.C. Area.
“We’ve
enjoyed a fantastic partnership with the Sonic team for many years, but this
takes our business relationships to an entirely new level,” said Susie
Heins, vice president, major dealers, Manheim.
“Sonic
promises each of its customers an outstanding automotive experience that is
delivered with professionalism, integrity and enthusiasm,” added Heins. “By
consolidating their inventory under Manheim, we’ll be able to enhance their
customer experience in any channel with our own focus on quality and new,
innovative inventory solutions for dealers.”
“We’re
completely confident that this will be a win all-around as we become a one-stop
shop for selling and complete a majority of our purchasing with the nation’s
leading remarketer,” said Hal McLarty, vice president, Sonic. “Sonic has
been very proud to work side-by-side with Manheim, and we consider each other
true partners.”
Sonic
has had a long relationship with Manheim leveraging many of the Manheim
products, ranging from reconditioning to online remarketing to data consulting
services. In 2009, Sonic ramped up a centralized purchasing team and has been
working closely with Manheim and its major dealer team to take advantage of
Manheim’s inventory offerings. Centralizing the purchasing teams at Sonic was
the first step in creating efficiencies for the dealer group and for Manheim.
Today, Sonic purchases about 35 percent of its overall inventory with Manheim
through its online channels. Moving forward, both companies plan to
leverage the ‘one market’ approach for selling units to identify and create even
greater efficiencies for all parties involved.
About
Sonic Automotive
Based
in Charlotte, N.C., Sonic Automotive launched as a public company in 1997.
Today the company operates more than 100 dealerships spread across 15 states
and in 26 major metropolitan markets. Its dealerships provide comprehensive
services, including sales of both new and used cars and light trucks; sales of
replacement parts; performance of vehicle maintenance; warranty, paint and
collision repair services; and arrangement of extended warranty contracts,
financing and insurance for the company's customers.
About
Manheim
(www.manheim.com)
Manheim
is the world’s leading provider of vehicle remarketing services. Through its
122 worldwide wholesale operating locations, Manheim impacts every stage of a
used vehicle’s life cycle, helping commercial sellers and automobile dealers
maximize the full value of their vehicles. Drawing from its auction
transaction volume, Manheim Consulting publishes the annual Used Car Market
Report, the definitive source of data for the used car industry. Manheim
Consulting offers a wide range of services including custom analytics, business
optimization and macro economic analysis.
Manheim
is the online vehicle remarketing leader, connecting buyers and sellers to the
world’s largest, most comprehensive wholesale marketplace through its extensive
in-lane and online offerings. Manheim.com receives nearly 900,000 visits
each week.
Additionally,
Manheim offers services including reconditioning, certification, inspections,
dealer financing, title management and marshaling, among others. Through
its wide array of services and technologies, industry publications, customer
support and educational offerings, Manheim gives its customers maximum control
over how they buy and sell vehicles, helping them to conduct business in the
most efficient way possible. In 2010, Manheim handled nearly 10 million
used vehicles, facilitating transactions worth more than $50 billion in
value.
Headquartered
in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading
communications, media and automotive services company.
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