Car Care Council and CalRecycle Partner on Tire Sustainability Program

Bethesda, MD – April 20, 2010 – The Car Care Council and CalRecycle have partnered to promote California’s new Tire Sustainability Program – “Just Check It” – to inform consumers about the benefits of tire inflation and maintenance.

CalRecycle will kick-off the education campaign at a special event at the State Capitol Southeast Parklands in Sacramento on Thursday, April 22, coinciding with Earth Day and National Car Care Month. State legislators, consumers and the media are invited to attend the event. The California Air Resources Board (CARB), the Bureau of Auto Repair (BAR), AAA of Northern California and other state agencies and industry and environmental groups are expected to exhibit and participate along with the Car Care Council.

“Working with CalRecycle on its public awareness outreach is a natural fit for the Council’s ‘Be Car Care Aware’ consumer education campaign,” said Rich White, executive director. “Proper tire inflation and care is a key maintenance message echoed by the Council for improved vehicle fuel efficiency, safety and extended tire life.”

“Now more than ever, Californians are looking for simple ways to save money and live green,” said CalRecycle Acting Director Margo Reid Brown. “Checking tire pressure once a month takes just a few short minutes and delivers many lasting benefits, including better performance, improved fuel efficiency and longer lasting tires, which saves money while helping to protect the environment.”

About the Car Care Council:
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

About CalRecycle:
CalRecycle is the state's leading authority on recycling, waste reduction, and product reuse. CalRecycle plays an important role in the stewardship of California's vast resources and promotes innovation in technology to encourage economic and environmental sustainability. For more information, visit www.calrecycle.ca.gov.

CalRecycle is part of the California Natural Resources Agency.