Pricelock and ARI Partner to Provide Fuel Price Management to U.S. Fleet Clients

REDWOOD CITY, CA, April 25, 2010 – Pricelock, Inc., the leading company that provides fuel price predictability to small and large businesses, and Automotive Resources International (ARI), a global fleet solutions provider specializing in complex car and truck fleets, are pleased to announce a strategic partnership to help ARI’s fleet clients control their fuel costs.

Pricelock’s fuel price management solutions include fuel spend analysis, fuel price protection, ongoing fuel price performance management and fuel hedge accounting treatment. Leveraging Pricelock’s expertise and consultative approach, ARI’s clients can more effectively manage their gasoline and diesel costs, minimize their exposure to volatile fuel prices and protect their bottom line with ease and confidence.

“We are honored to have Pricelock’s fuel price management solutions become an integrated part of ARI’s overall service offering,” said Pricelock Chief Operating Officer Naveen Agarwal. “Pricelock has deep risk management and commodities expertise to provide personalized fuel price protection. This new partnership with ARI is beneficial to fleets by helping them manage two of their biggest fleet costs—capital for vehicle purchases and fuel—in an integrated manner.”

“The volatile cost of fuel is a growing challenge that fleet managers face today,” said Tom Donato, Senior Vice President Sales and Marketing at ARI. “ARI’s mission is to help our clients get the full value of their fleet. With Pricelock’s fuel price management solution, our clients can now proactively protect their fuel budgets from unpredictable fuel prices, ensure budget predictability and protect their bottom line—helping them achieve greater cost control and efficiencies.”

Pricelock enables companies to manage their fuel spend and fuel price volatility by designing and executing end-to-end gasoline and diesel fuel price management programs that address their specific objectives. Pricelock also supports special requirements such as compliance with FAS 133 and mark-to-market valuation reporting.