Wheeling, Ill. – May 24, 2010 – The Valspar Corporation has unveiled the new PlastiKote brand of innovative paint and automotive touch-up products. The PlastiKote line consists of enhanced product formulations that are specially designed for a professional, flawless finish. In addition to its superior products, the new PlastiKote brand features a sleek new logo, newly designed packaging and a Web site designed to highlight the premium quality product options.
“Our customers expect the best and the best is what we are committed to deliver,” said Michael J. Watson, global managing director-aerosol for Valspar. “As part of the Valspar Corporation, the new PlastiKote brand benefits from the global footprint, research and development capabilities of one of the world’s leading coatings manufacturers.”
PlastiKote has a long history of developing premium, solution-specific automotive paint and coating products that meet demanding or unique requirements, environments or surfaces. With its new and improved formulations, a sleek and bold look to reflect the premium quality line of products and a commitment to providing first-class customer service, the new PlastiKote promises to provide The Perfect Finish™ every time.
“At PlastiKote, ‘The Perfect Finish™’ is our business. Our products are second to none when it comes to quality and performance, but our commitment to excellence does not stop there,” said Lance S. Bunch, category manager of automotive and industrial aftermarkets for Valspar. “Because there is a tremendous heritage of quality in the PlastiKote brand, customers know when they use a PlastiKote product, they will get ‘The Perfect Finish™’ every time.”’
For more information on the new PlastiKote and its products, visit www.PlastiKote.com.
About PlastiKote – The Perfect Finish™
PlastiKote is a premium line of automotive aerosol paints and coatings that are specially designed for a professional, flawless finish. Since 1923, the PlastiKote brand has been known for leading-edge formulations and solution-specific products that meet demanding or unique requirements, environments or surfaces. As part of the Valspar Corporation, which also includes the House of Kolor brand, PlastiKote benefits from the global footprint and research and development capabilities of one of the world’s leading coating manufacturers. For more information, visit www.PlastiKote.com.
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