The Best Car Deals Go to West Coast Men

January 23, 2012 – Burlingame, Calif. – According to CarWoo!’s first infographic of 2012, men and West Coast buyers got the best deals on new cars in 2011.  Current shoppers are able to use the data revealed in this infographic as a key research tool, helping them with their car buying decisions.  All of the data was based on new car offers in the CarWoo! MarketPlace in 2011.

Based on CarWoo! data, the top 12 makes for saving money in 2011 were Jeep, Nissan, Chrysler, Suzuki, Ford, Buick, Mazda, Infiniti, Kia, Dodge, Chevrolet, and Mitsubishi. Jeep led the pack with an average discount of 17.7% off MSRP for CarWoo! buyers.

When broken up by region, CarWoo! MarketPlace data shows that buyers on the West Coast garnered slightly higher savings in 2011 than buyers in other regions, with an average of 10.5% off MSRP across all makes. Buyers in the Northeast averaged 10% off all makes.  Buyers in the middle of the country, such as the Midwest or Mountain Region, saved 9.9% and 9.3%, respectively.

“Our data suggests, not surprisingly, that people living in more densely populated areas get somewhat better offers,” said Tommy McClung, CarWoo! CEO. “If you live in a more rural part of the country, the data suggests that being open to a larger geographic search may result in better offers.”

The 2011 CarWoo! MarketPlace data also indicated that women and older adults search for less expensive cars than men and middle aged adults. People in the 35 – 44 year old age range seek the most expensive cars – their average offer price is around $33,630, compared with $30,742 for buyers aged 45 – 54. As far as savings go, men and women seem to fare about the same in the CarWoo! MarketPlace, with men saving around 10.3% off MSRP on average and women saving around 10.2% on average. This keeps with an earlier MarketPlace finding that this online MarketPlace eliminates gender bias.

Unique to the CarWoo! MarketPlace is the fact that buyers are kept anonymous until they are actually ready to accept an offer and work with a specific dealer.

“Dealers don’t know how old our buyers are, or if they’re men or women, and this anonymity levels the playing field,” McClung said.  “Dealers give our buyers uniformly good offers simply to earn their business regardless of gender, age or ethnicity.”

The infographic can be found at carwoo.com/infographics