CARFAX UNVEILS NEW CONTEST FOR DEALERS

CENTREVILLE, Va. (January 26, 2011) – Carfax is hosting an interactive competition for dealers attending the 2012 NADA & ATD Convention and Expo. The first-ever ‘Carfax Challenge’ tests dealers’ knowledge of Carfax and the auto industry. Dealers can join the competition by visiting Carfax Booth #942 for a chance to win $2,012.

Dealers not attending NADA also can take the ‘Carfax Challenge’ through the ‘Carfax for Dealers’ Facebook page. A separate prize will be given to the winning Facebook contestant.

“We’re doing something new and exciting for our dealer customers during this year’s NADA Convention,” said Larry Gamache, communications director at Carfax. “Plus, we’re expanding the competition to dealers through Facebook so you don’t even have to be at the show to be a winner. Our dealer customers, especially Carfax Advantage Dealers, are more engaged with Carfax and can win some really great prizes.”

Any NADA-attending dealer that takes the ‘Carfax Challenge’ is eligible to win the $2,012 prize. In addition, Carfax will give away an 8’ inflatable Car Fox each day of the show. Carfax Advantage Dealers competing in the ‘Carfax Challenge’ at NADA are eligible to win this prize.

The Facebook portion of the ‘Carfax Challenge’ runs from Feb. 4 – 15; the top-scoring Carfax Advantage Dealer also receives an 8’ inflatable Car Fox.

For more information about the ‘Carfax Challenge’, visit www.facebook.com/carfaxfordealers.

About Carfax (www.carfax.com)

Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 32 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ included with dealer listings more than 85 million times a year to buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

Connect with us on Facebook, LinkedIn and Twitter@CarfaxReports and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox. Download the ‘Carfax for Dealers’ mobile app from the App Store^SM and Android Market^SM.