Mitchell 1 to Hold Shop Management System Training Workshop in Atlantic City

POWAY, Calif. – Jan. 18, 2012 – Mitchell 1 will hold this year’s first Shop Management System Training Workshop April 19-21, in Atlantic City, N.J. at the Resorts Casino Hotel, located at 1133 Boardwalk. The training workshop is designed for those who have previously established competence using their shop management software and now want to learn more advanced capabilities, better methods and shortcuts. This two day session will guide users through all levels of functionality in the Mitchell 1 Manager and ManagerPlus system. Instructors will explore program setup values, inventory, reporting, best practices and advanced transactions as well as integration with aftermarket cataloging. Attendees will also learn about the new Mitchell 1 SocialCRM™ customer retention and new customer acquisition service during a relaxed evening reception.

The workshop will be led by John Dwulet, senior product manager for Mitchell 1’s management software solutions, and Tim McDonnell, national training manager, who have over 30 years of combined Manager and ManagerPlus training experience. Mitchell 1 support personnel will also be on hand.  Attendees can expect lively discussions on how to use the management system to energize their business, increase profits and boost productivity.

“This advanced training workshop turns existing shop management system customers into power-users who get the most out of their software and business,” said Dwulet. “The sessions will uncover strategies allowing attendees to compete successfully against dealerships; maximizing their maintenance and repair opportunities and further the relationship with the customer. Each time we conduct a workshop, we repeatedly hear similar comments, such as ‘the workshop opened my eyes to new ways of doing things that have really helped me in my business.’ No matter how long you have had the software, you learn there are better and more efficient methods to operate the day-to-day business.”

PLEASE NOTE: The workshop will explore both the 5.9 and 6.4 versions of Mitchell 1’s popular shop management solutions. Users of both versions will benefit from this training experience, regardless of the version being used.

At the end of each workshop, AMI Course Completion forms will be handed out to those attendees who wish to pursue AMI credits. Students completing this course will be rewarded 30 credits toward the Accredited Automotive Manager (AAM) designation.

Attendees will be welcomed by a cocktail reception on Thursday, April 19 from 6:00 - 8:00 p.m. Workshop sessions run from 8:00 a.m. - 5:00 p.m., on Friday, April 20 and Saturday, April 21. The registration fee is $200 per attendee, plus applicable tax, and covers seminars, continental breakfast, lunch and refreshments each day.  Participants are responsible for transportation to Atlantic City and hotel accommodations.  Attendees may reserve rooms at the Resorts Casino Hotel and receive Mitchell 1’s special hotel rate by mentioning Mitchell 1/ShopKey Manager Training when making the reservation by calling 1-800-322-1399.

For more information or to register for Mitchell 1’s Management System Training Workshop, visit http://buymitchell1.com/form/m1usersinfo.htm. Registration must be completed by Wed., April 11.

About Mitchell 1:

Headquartered in Poway, California, Mitchell 1 has been the industry standard for quality repair information, estimating and management solutions to the motor vehicle industry for over 90 years.  The Mitchell 1 family of products includes a complete line of integrated auto, medium and heavy truck online repair information designed to improve productivity and profitability.  With the introduction of ProDemand™, Mitchell 1 will revolutionize the way technicians repair vehicles. Mitchell 1’s SocialCRM™ is the marketing solution that will help shops retain their current customers and acquire new ones in order to improve their bottom line profits. In addition, Mitchell 1 provides repair information to the Do-It-Yourself (DIY) market and transactional level data and insight to multiple industries that conduct business in the automotive marketplace. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information on Mitchell 1 products and services, visit the company’s website at www.mitchell1.com.