Friday, July 29, 2011

GOSO to Pilot an Automotive Agency/Reseller Social Media and Brand Reputation Management Program This Fall


MIAMI, July 29, 2011 -- GOSO, a social media intelligence platform, short for Go Social, will be launching a co-branded automotive agency/reseller program starting in September. The company, who has been an early pioneer in the automotive social media category, has worked directly with dealers and manufacturers since its inception. The company's main decision behind this strategy was to make sure that their product was developed in a way that dealers could use the GOSO platform and comply with existing manufacturer social media initiatives.

GOSO, which was founded in 2009, works with about 95% of all automotive brands and most of the largest automotive groups in the country. Their automotive product named GOSO Nitro was introduced early last year and has been a huge success to date. Earlier this summer, GOSO launched their non-industry specific platform and collectively between all of their social media business applications has surpassed over 300,000 monthly active users in just 2 months.

Adam Boalt, who spoke at last year's J.D. Power Internet Roundtable with Facebook and LinkedIn, thinks that the growth of social networks is extraordinary but businesses are still struggling to find their place in this new media, especially small businesses. "We built GOSO as a way to help businesses better understand their place on these social networks by providing them with essential tools to help them engage with their customers" said Boalt, founder of GOSO.
The company, which has offices in both Washington, D.C. and Miami, Florida, is privately owned and has not received any outside financing.

The Automotive Agency/Reseller Program was designed to help agencies and resellers to more effectively manage their automotive dealers' social media initiatives. The platform will not only provide additional value to dealers but allow agencies and resellers to manage more customers in a more efficient manner. The program is available by invite only.

GOSO encourages agencies and resellers to request an invite by signing up at the following link:

For more information about GOSO, visit: http://www.goso.com.

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