The
latest new car sales for H1 2011 show that, despite what was looking like an
improving market, sales across Europe were slightly down on last year,
according to JATO Dynamics. Although there was uplift in sales during May,
total sales in June 2011 fell by 7.8%.
JATO’s
key analysis of the market:
§ The European market dropped by 1.4%
(104,900 units) during H1 2011 compared to the same period last year and by
7.8% in June
§ Overall European markets struggled during
H1 2011, with GB, Italy, Spain and Greece, down 7.1%, 13.2%, 26.9% and 43.6%
respectively
§ Only Ford and Audi experienced sales
increases during June, both helped by the launch of new models
§ Volkswagen retains and consolidates its
position as Europe’s leading brand, selling 880,308 units during H1 2011
Commenting on the
findings, Gareth Hession, Vice President, Research said: “Despite some positive
signs earlier this year, on-going economic instability in many markets has kept
many people away from dealerships. The success of new models such as the new
Ford Focus and Audi’s A1 demonstrates the importance of having products that
are fresh as well as competitively positioned in a difficult market.”
National Trends
Similar to Q1 2011,
only two of the ‘big five’ European markets showed positive growth during H1
2011: France and Germany were up 1.0% and 10.5% respectively while Great
Britain, Italy and Spain were down 7.1%, 13.2% and 26.9%. Of these markets,
Germany experienced the greatest unit growth in H1, up 153,788 units, while Spain
saw the biggest decline, down 162,928 units.
Sales in Central
and Eastern Europe have performed consistently well during 2011 as automotive markets
expand in the region. Poland performed particularly well, up 22.9% in June and
22.8% during the first half of the year.
Sales by market
|
Country
|
Jun_11
|
Jun_10
|
%
Change Jun
|
Jun
YtD_11
|
Jun
YtD_10
|
%
Change YtD
|
|
Austria
|
32,018
|
32,957
|
-2.8%
|
187,593
|
169,676
|
+10.6%
|
|
Belgium
|
48,353
|
53,872
|
-10.2%
|
326,445
|
320,203
|
+1.9%
|
|
Cyprus
|
1,140
|
1,383
|
-17.6%
|
7,201
|
7,313
|
-1.5%
|
|
Czech Republic
|
16,156
|
18,515
|
-12.7%
|
88,284
|
88,960
|
-0.8%
|
|
Denmark
|
13,943
|
15,530
|
-10.2%
|
84,588
|
73,678
|
+14.8%
|
|
Estonia
|
1,458
|
896
|
+62.7%
|
8,463
|
4,853
|
+74.4%
|
|
Finland
|
11,220
|
12,237
|
-8.3%
|
71,278
|
62,436
|
+14.2%
|
|
France
|
210,172
|
240,531
|
-12.6%
|
1,225,084
|
1,212,436
|
+1.0%
|
|
Germany
|
288,382
|
289,259
|
-0.3%
|
1,622,579
|
1,468,791
|
+10.5%
|
|
Great Britain
|
183,125
|
195,226
|
-6.2%
|
1,029,638
|
1,108,662
|
-7.1%
|
|
Greece
|
9,738
|
14,591
|
-33.3%
|
55,160
|
97,732
|
-43.6%
|
|
Hungary
|
4,233
|
4,289
|
-1.3%
|
23,362
|
21,680
|
+7.8%
|
|
Iceland
|
1,166
|
1,135
|
+2.7%
|
3,056
|
1,925
|
+58.8%
|
|
Ireland
|
11,030
|
8,398
|
+31.3%
|
77,138
|
67,541
|
+14.2%
|
|
Italy
|
169,662
|
172,524
|
-1.7%
|
1,016,713
|
1,171,421
|
-13.2%
|
|
Latvia
|
912
|
631
|
+44.5%
|
5,082
|
2,634
|
+92.9%
|
|
Lithuania
|
1,344
|
663
|
+102.7%
|
6,623
|
3,277
|
+102.1%
|
|
Luxembourg
|
4,256
|
5,155
|
-17.4%
|
28,596
|
29,677
|
-3.6%
|
|
Norway
|
10,591
|
11,119
|
-4.7%
|
69,377
|
61,969
|
+12.0%
|
|
Poland
|
24,622
|
20,038
|
+22.9%
|
136,675
|
111,344
|
+22.8%
|
|
Portugal
|
17,162
|
26,028
|
-34.1%
|
91,915
|
115,245
|
-20.2%
|
|
Slovakia
|
7,485
|
6,284
|
+19.1%
|
35,403
|
29,522
|
+19.9%
|
|
Slovenia
|
5,769
|
5,663
|
+1.9%
|
32,942
|
32,403
|
+1.7%
|
|
Spain
|
83,325
|
121,727
|
-31.5%
|
442,394
|
605,322
|
-26.9%
|
|
Sweden
|
27,485
|
28,270
|
-2.8%
|
157,042
|
138,079
|
+13.7%
|
|
Switzerland
|
27,431
|
31,505
|
-12.9%
|
155,267
|
147,365
|
+5.4%
|
|
The Netherlands
|
50,677
|
50,680
|
-0.0%
|
328,773
|
270,093
|
+21.7%
|
|
Grand Total
|
1,262,855
|
1,369,106
|
-7.8%
|
7,316,671
|
7,424,237
|
-1.4%
|
Brand Performance
Despite recording a
decrease of 4.3% in June, Volkswagen remains Europe’s leading brand, extending
its lead over rivals, with sales increasing 5.9% over the last six months. German
brands continue to perform well in 2011 with
Audi, BMW and
Mercedes all experiencing increases of 8.7%, 8.4% and 0.6% respectively.
The
month of June saw increases in only two of the top ten brands, Ford and Audi,
up 0.7% and 9.2% respectively, largely due to the significant sales of the
Focus and the new A1.
Outside
of the top ten brands, Asian manufacturers, Nissan and Hyundai, have had
positive performances, increasing 16.8% and 10.5% respectively during H1.
Toyota experienced a decrease of 9.9% for the same period.
Gareth commented: “Consumer perception of quality, high
standard equipment levels and strong residual values are critical factors in
the success of the German brands. Their success is supported not only by
their traditional customer base, who being typically more affluent are more
confident purchasers during these tough economic times, but also from consumers
who are looking for security from their hard earned investment.”
Top 10 Brands
|
Make & Model
|
Jun_11
|
Jun_10
|
%
Change Jun
|
Jun
YtD_11
|
Jun
YtD_10
|
%
Change YtD
|
|
VOLKSWAGEN
|
146,508
|
153,110
|
-4.3%
|
880,308
|
831,381
|
+5.9%
|
|
FORD
|
104,140
|
103,401
|
+0.7%
|
596,526
|
631,943
|
-5.6%
|
|
OPEL/VAUXHALL
|
102,191
|
113,998
|
-10.4%
|
547,008
|
531,437
|
+2.9%
|
|
RENAULT
|
96,254
|
119,419
|
-19.4%
|
566,660
|
636,759
|
-11.0%
|
|
PEUGEOT
|
90,410
|
100,933
|
-10.4%
|
519,366
|
557,887
|
-6.9%
|
|
CITROEN
|
74,804
|
86,128
|
-13.1%
|
436,569
|
466,262
|
-6.4%
|
|
FIAT
|
69,484
|
80,466
|
-13.6%
|
393,906
|
487,005
|
-19.1%
|
|
AUDI
|
64,401
|
58,969
|
+9.2%
|
359,154
|
330,473
|
+8.7%
|
|
BMW
|
64,349
|
65,250
|
-1.4%
|
336,303
|
310,355
|
+8.4%
|
|
MERCEDES
|
58,498
|
61,064
|
-4.2%
|
300,943
|
299,098
|
+0.6%
|
Model Performance
Volkswagen’s Golf
maintains its leading position in Europe, selling 253,288 units in the first
half of the year. The success of the re-launched Ford Focus and Volkswagen
Passat meant these were the only two models in the Top 10 to experience growth
in June and during H1.
Top 10 Models
|
Make
& Model
|
Jun_11
|
Jun_10
|
% Change Jun
|
Jun YtD_11
|
Jun YtD_10
|
% Change YtD
|
|
VOLKSWAGEN GOLF
|
41,113
|
45,329
|
-9.3%
|
253,288
|
272,684
|
-7.1%
|
|
FORD FIESTA
|
33,567
|
34,046
|
-1.4%
|
195,592
|
239,026
|
-18.2%
|
|
OPEL/VAUXHALL
CORSA
|
33,133
|
38,431
|
-13.8%
|
170,659
|
177,578
|
-3.9%
|
|
VOLKSWAGEN POLO
|
31,590
|
36,871
|
-14.3%
|
188,225
|
190,650
|
-1.3%
|
|
FORD FOCUS
|
30,790
|
22,611
|
+36.2%
|
149,328
|
145,812
|
+2.4%
|
|
OPEL/VAUXHALL
ASTRA
|
29,809
|
34,612
|
-13.9%
|
162,334
|
165,394
|
-1.9%
|
|
RENAULT CLIO
|
26,832
|
33,612
|
-20.2%
|
162,519
|
194,275
|
-16.3%
|
|
PEUGEOT 207
|
23,859
|
30,332
|
-21.3%
|
140,986
|
174,733
|
-19.3%
|
|
RENAULT MEGANE
|
23,051
|
28,622
|
-19.5%
|
129,175
|
143,346
|
-9.9%
|
|
VOLKSWAGEN PASSAT
|
22,876
|
19,447
|
+17.6%
|
131,979
|
102,487
|
+28.8%
|
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